If you’re writing regular blog posts, tap yourself on the back, you’re doing the right thing ! Socialmediaexaminer just recently published a post explaining that according to new research, blogs now outrank social networks for consumer influence. So in other words your customers are more likely to be influenced by your blog posts than your Facebook updates. So you see, you’re on the right track !
A Blog is the driving engine for your website
Besides educating and influencing your customers buying decision, a blog is also a huge traffic engine. Why?
- a blog creates fresh content, and Google loves fresh content
- each blog post is a new page on your site. The more pages your site has, the more weight it has in Google’s eyes, the more content it provided to your visitor and the longer he will stay on your site
- keywords in your blog posts drive more traffic via search engines
- a blog attracts repeat visitors who come come back for more fresh content
- by mentioning blog updates on your social media outlets, traffic to your site will increase as well
So one more time, if you’re blogging regularly, congratulate yourself. BUT… Yes, did I mention there was a but?
Your Blog needs to be part of your website
Unfortunately I see many coaches and small business owners making one teeny mistake with BIG consequences: they blog on a separate domain. For example they have their website at sarahsantacroce.com but they blog on a free WordPress.com or Typepad blog with the domain sarahsblog.com. If you re-read the list above, I’m sure you’ll see why this is ironic: you’re creating traffic, but you’re directing it to the wrong party !
Lure visitors in with great content…
One of the goals of your blog is to get people interested in your content, click on the link and land on your site. As mentioned above people could find your posts via search engines, social media updates, newsletters, your e-mail signature etc etc.
Once they’re in, make them stick around
Once they have read your post, the goal is to make them have a look at your other content. Maybe they’ll read some of your other blog posts, if they like those they’ll go over to your ‘About’ page, they’ll download one of your Freebies & eventually, maybe not during the first visit, but the third or forth, they will have a look at your ‘Services’ or ‘Products’ pages.
A website is like a house party…
and your blog posts (and Social Media updates) are the invitations. Don’t send people to the wrong house, otherwise your party will be a huge flop !
Not blogging yet? Attend this upcoming FREE training call
If you’re not blogging yet, don’t fret. I’m very excited about an upcoming webinar which I co-host with one of the world’s top bloggers Denise Wakeman from The Blog Squad.
It takes place on March 27th, 8pm CET, 3pm EST. Find out the details and reserve your spot by clicking on the link below