Why Your Blog Needs To Be Part of Your Website

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If you’re writing regular blog posts, tap yourself on the back, you’re doing the right thing ! Socialmediaexaminer just recently published a post explaining that according to new research, blogs now outrank social networks for consumer influence. So in other words your customers are more likely to be influenced by your blog posts than your Facebook updates. So you see, you’re on the right track !Why Your Blog Needs To Be Part of Your Website

A Blog is the driving engine for your website

Besides educating and influencing your customers buying decision, a blog is also a huge traffic engine. Why?
Because

  • a blog creates fresh content, and Google loves fresh content
  • each blog post is a new page on your site. The more pages your site has, the more weight it has in Google’s eyes, the more content it provided to your visitor and the longer he will stay on your site
  • keywords in your blog posts drive more traffic via search engines
  • a blog attracts repeat visitors who come come back for more fresh content
  • by mentioning blog updates on your social media outlets, traffic to your site will increase as well

So one more time, if you’re blogging regularly, congratulate yourself. BUT… Yes, did I mention there was a but?

 

Your Blog needs to be part of your website

Unfortunately I see many coaches and small business owners making one teeny mistake with BIG consequences: they blog on a separate domain. For example they have their website at sarahsantacroce.com but they blog on a free WordPress.com or Typepad blog with the domain sarahsblog.com. If you re-read the list above, I’m sure you’ll see why this is ironic: you’re creating traffic, but you’re directing it to the wrong party !

Lure visitors in with great content…

One of the goals of your blog is to get people interested in your content, click on the link and land on your site. As mentioned above people could find your posts via search engines, social media updates, newsletters, your e-mail signature etc etc.

Once they’re in, make them stick around

Once they have read your post, the goal is to make them have a look at your other content. Maybe they’ll read some of your other blog posts, if they like those they’ll go over to your ‘About’ page, they’ll download one of your Freebies & eventually, maybe not during the first visit, but the third or forth, they will have a look at your ‘Services’ or ‘Products’ pages.

A website is like a house party…

and your blog posts (and Social Media updates) are the invitations. Don’t send people to the wrong house, otherwise your party will be a huge flop !

 

Not blogging yet? Attend this upcoming FREE training call

If you’re not blogging yet, don’t fret. I’m very excited about an upcoming webinar which I co-host with one of the world’s top bloggers Denise Wakeman from The Blog Squad.
It takes place on March 27th, 8pm CET, 3pm EST. Find out the details and reserve your spot by clicking on the link below

Join us and reserve your spot NOW !

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About the Author:

I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1600+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!

Comments

  1. Mucha Murapa  March 21, 2013

    Super article Sarah S, and cannot wait to listen to you and Denise’s webinar. Keep up the great work 🙂 MM

    reply
    • Sarah Santacroce  March 21, 2013

      Thanks Mucha ! One of your videos inspired me to write about this topic 😉 Look forward to ‘seeing’ you on the call !

      reply
  2. Delia @ Blog Formatting  March 21, 2013

    Cannot agree more with your points, Sarah! Entrepreneurs can save lots of time and build their community if they set up their website/blog properly in the first place. Great tips, thank you for bringing awareness.

    reply
    • Sarah Santacroce  March 22, 2013

      Thanks so much for stopping by & leaving a comment, Delia. And glad you agree 😉

      reply
  3. Michelle Shaeffer  March 24, 2013

    Hey Sarah, totally agree — if we’re going to be working to build traffic, let’s send it to the right place! 🙂

    reply
    • Sarah Santacroce  March 25, 2013

      Thanks Michelle. Yes, right? All this hard work to send people to someone else’s party doesn’t seem to be fair 😉 Thanks for stopping by.

      reply
  4. Robbie Schlosser  March 25, 2013

    Thanks, Sarah.
    Great advice. Short & sweet, and right to the point! Question: What’s a good reason to use WordPress.com? That it’s FREE? What else?
    BTW, I love how you use colors to streamline reading. And how do you manage to use those unusual (and very legible) fonts?

    reply
    • Sarah Santacroce  March 25, 2013

      Hi Robbie, thanks so much for stopping by and leaving a comment. Do you mean WordPress.com versus WordPress.org? Or WordPress in general? Tons of reasons to use .org. If you’re wondering about the difference between .org and .com you might be interested in this post: http://www.simplicityadmins.ch/2012/11/wordpress-com-versus-wordpress-org/
      Thanks for the compliment on the colors and fonts. They come with my theme and I had the colors customized. Hope to see you again around here 😉

      reply
      • Robbie Schlosser  March 25, 2013

        Hi Sarah. Thanks for that link to your post. I was just wondering what advantages WP.com might offer that WP.org doesn’t. The traffic and customization issues sold me on WordPress.org years ago.

        What theme are you using? I’m using the Thesis theme on my self-hosted website, http://MagnoliaJazz.com/blog. Could I customize my colors and fonts to get the attractive appearance you’ve produced?

        reply
        • Sarah Santacroce  March 25, 2013

          .org is way better, Robbie. .com you don’t own, you’re hosting your site on WP’s domain basically. Where with .org you install WP on your own domain. Does that make sense? I’m using ‘Simple Press’ from Elegant Themes, not a very easy theme to be honest. And unfortunately I’m not an expert at WP customization, I outsource that stuff to my techie VA. Sorry I can’t be of more help

          reply

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