When you make the effort of writing blog posts you obviously want people to read it, otherwise you’re wasting your time! So how can you get more people to read your posts? Follow these guidelines below in order to get more views & readers !
How many e-mails are in your inbox right now? Or how many blogposts are waiting to be read in your Feedly account? Too many, I know. And most likely you will either delete most of them, if the headline doesn’t appeal to you, or just scan through them very quickly. I do it too. But, there are a few posts that I always read, and I’ll tell you what makes them special: they grab my attention and make it easy for me to digest the content.
Follow the guidelines below & to create posts that people will actually read !
If you have previously published in print magazines or newspapers: congratulations! This means you already have very good writing skills. However, the digital and the print world are completely different planets and you need to learn to write in a much more casual tone, use clear and concise wording and much shorter sentences. Pretend you are writing for a 10 year old ! 😉
Yes, SEO (Search Engine Optimization) matters and I recommend you install the WordPress SEO Plugin by Yoast. Ideally you focus on 1-2 long tail keywords for each blog post, then fill in the blog title field as well as the meta description. Also include the Alt text on your images.
If keyword research is new to you, check out my Keyword Research E-book
Try it. Apply these tips and you will see the impact !
I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!
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