We all know that we should be publishing content in order to position ourselves for our expertise. But on which platform do we host it? And what if we don’t have a blog? In this post I explain the pros and cons of Blogging vs Publishing on LinkedIn
Like any other Social Media Platform, LinkedIn’s basic account is free. Not only do you get to create a free profile and build a network, you now even receive access to LinkedIn Publisher (or some people call it Pulse) where you can create and publish full length articles with features like images, embeddable videos, powerpoint presentations etc and share those with your network.
But, even if you don’t pay for this hosting, it comes with a price. And the price is control. Yes, you give up control over your content as by publishing it on LinkedIn it’s no longer yours, but it belongs to LinkedIn.
So in an ideal situation I always recommend to my clients to blog on their own website because you have control over it.
But that being said, not everyone wants to deal with the management of a website, so let’s dig a bit deeper into each option.
So there you have it, these are the pros and cons.
As I said in the intro, ideally you have a website where you can publish your content and drive people to. If you do, start there. But then, if you have analyzed your target audience and came to the conlusion that they are present on LinkedIn, why not increase your reach by republishing your content also on LinkedIn. When LinkedIn Pulse first launched there was a big discussion among SEO experts concerning duplicate content. But in the end they all agreed that republishing content on LinkedIn, even if the content was mostly duplicate, would still get you better results than not taking advantage of the LinkedIn Pulse feature.
I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!
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