A question I get asked at every LinkedIn training is the one about what connection strategy to adopt: “Who do I accept and who do I refuse? What are the Pros and Cons of a big LinkedIn Network?
When LinkedIn launched on 5 May 2003, its purpose was primarily to be a virtual address book, a professional network to advance ones career. Since, following the development of all other social networks, its mission has changed and LinkedIn is now positioned as a media platform which “creates economic opportunities for every member of the global workforce. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. “
Click here to discover LinkedIn’s story in pictures.
As the platform has changed its users behavior is also not the same anymore. Gone are the times where we just had 50 people we know in our network.Nowadays we get more and more invitations from people we don’t know, and who sometimes live on the other side of the world. So yes, it is relevant to ask ourselves the question: ‘Who do I accept and who do I refuse?’
Giving you the recipe for my connection strategy would be useless to you. It may not fit your business model, your values or your thinking. The purpose of this post is to make you think about your connection strategy. What criteria will you apply each time you receive a non-personalized connection request? Here are some thoughts:
If you are on LinkedIn to find a job you need to ask more or less the same questions about your professional situation.
Before you begin thinking about your strategy, I would like to give you some
So LinkedIn is really a great platform to develop a professional relationship, even if it is virtual. Obviously, if the geographical distance allows, you take the discussion out of LinkedIn and talk business over coffee or lunch.
I work with clients on the long term to acquire leads with the Social Selling method. If it’s a topic that interests you, please contact me to discuss.
You now know all the pros and cons of a big network. So how does that impact your connection strategy? And if you already had a strategy, will you change it given this information?
I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!
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