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Content ideas for your LinkedIn Company Page

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It is frightening to see the number of LinkedIn Company Pages that have a good number of subscribers but absolutely don’t have any updates. These people clicked on the ‘Follow’ button but then they haven’t heard from the company ever since.

Content ideas for your LinkedIn Company page

In my last post I was analyzing the difference between LinkedIn Personal Profiles and Company Pages (read my post HERE) and my conclusion was that even though the personal profile has many more options and is in my humble opinion much more important in today’s market, I still recommend that every business owner (and definitely larger businesses) create a company page on LinkedIn.

But just like a website is no good without traffic, a static LinkedIn Company Page is useless as well. You need to stay in touch with your followers and you do that by sharing valuable content with them.

Here are some content ideas for your LinkedIn Company page

  • Your own blog articles of course! Every time you publish a new blog post, make sure to share it with your followers on LinkedIn
  • Articles related to your sector People followed your company page not just because they like your company, but mostly because they are interested in news about your industry. So keep them informed about what’s going on in your area of expertise
  • YouTube videos in relation with your sector. Videos are much more engaging then any other kind of media.
  • Every press release mentioning your company
  • Your own SlideShare presentations or presentations related to your sector
  • Questions to your subscribers. In order to increase engagement it’s a good idea to ask your followers a question. What’s your opinon? What’s your experience? This or that?

Don’t forget to include media

Always include a media content such as images, infographics, videos, SlideShare presentations etc. in order to draw attention and to make your public interested in your publications. In addition, write a convincing introduction and choose a good title for each publication.

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About the Author Sarah Santacroce

I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!

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3 comments
Shamaila Zahid says 9 September 2016

Good ideas! Comapnies should definitely update their LinkedIn pages regularly. With statistics pointing towards LinkedIn as the number #1 lead generation platfrom, it is a great place to carve out an online presence.

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Julian Nochomovitz says 13 September 2016

Appreciate your guidance Sarah – in early stages of setting up company and personal profiles. Helps to put us on track

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