Entrepreneurs, LinkedIn is a waste of time… Really! Don’t bother… unless you’re going in there with a clear objective and a plan to use this professional platform to position yourself as the expert, create a profile that does the selling for you & use LinkedIn like a social platform (you have to get creative here, since LinkedIn really doesn’t make it easy for us!)
I hear it all the time. That’s right, for most entrepreneurs, it’s a total waste of energy.
Why? Because most business owners think they can just put up their LinkedIn Profile, and then the clients will start calling.
It doesn’t work that way, does it? I’ve heard it doesn’t work that way with anything: not your Facebook Page, not your website not even your brick & mortar store.
Even though the nice folks at LinkedIn try to keep up with Facebook and the likes,
the fact is that LinkedIn is and always will be less sexy than Facebook.
Why? Because business is more boring than leisure maybe? Or is it because most people have not bothered giving the new, more social features on LinkedIn a try? For example did you know that the internal messaging system is exactly like the one we’re used to from What’sApp? Or did you know that you can tag people in updates, just like you can on Facebook? Or, did you know you can add Youtube videos to your profile?
Don’t just assume. Ask yourself the following questions about your ideal client:
– is he or she employed?
– is he or she running his/her own business?
– is he or she the decision maker of a bigger company?
If the answer to any of these questions is yes, then there’s a good chance that you will find your client on LinkedIn. LinkedIn is no longer just for job seekers or corporate people!
If your clients are Facebook people too, then that might just work well for you. But what if they aren’t?
What if your clients don’t even have a Facebook account?
If you are a Coach, Consultant, Virtual Assistant or other Service Provider who works with professionals (employed or self-employed) you need to be on LinkedIn !
Hubspot released data that LinkedIn is almost 3x more effective for lead generation. Why? Because LinkedIn is a more focused platform. It’s all about business.
They use LinkedIn to look for service providers like you, connect & then send you an email with a meeting request. The sales cycle is way shorter than on any other social network. People are in it for business.
They have the money to invest in your services. They are either employed and earn a good income, or they are entrepreneurs with a serious business.
‘I Liked What I Saw on Your LinkedIn Profile. It seems like your business provides exactly the services I need. Can we meet to discuss?’ My clients tell me they get messages such as this one every month. And I know it’s true, because I do too.
Yes, it is if :
No, it isn’t if:
I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!
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