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How to Use LinkedIn to Get More Email Subscribers – & how not to!

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LinkedIn can be a great way to get more clients, make lucrative connections, and build relationships. But, ultimately, in most online marketing the goal is to bring people iTnto your email marketing list so that you can market to them on a more personal level. Yes, you can use LinkedIn to Get More Email Subscribers! But there’s a right way to do it and also a wrong way…

Use LinkedIn to Get More Email Subscribers

Let’s start with the wrong way.

How NOT to use LinkedIn to Get More Email Subscribers

There’s nothing that annoys me more than receiving unsollicited email from a provider whose list I didn’t sign up to.

And the headline ‘to my LinkedIn connections’ makes things even worse. Just because I accepted your invitation on LinkedIn doesn’t mean I want to receive your newsletter! Do the math! If everyone did what you’re doing I’d be getting over 3000 newsletters !

I know it seems tempting to export all your connections and quickly import them into your newsletter tool, but don’t do it!

It’s still considered SPAM if the received has not actually requested to be on your mailing list. And it could potentially ruin your reputation!

There are other ways though. They are of course a bit slower of course, but they are much more targeted subscribers

How to use LinkedIn to Get More Email Subscribers

Customize Your Website Links

In the contact details section you can add three links to go to a opt-in page on your website.There you require an email address to download your report for free. Ensure that you put them on a segmented list based on those who download this specific report so that you can market to them personally.

Use LinkedIn to Get More Email Subscribers

Add Rich Media

In the rich media section you can also add links to your Freebie opt-in pages. In addition to getting you new subscribers it also adds color to your LinkedIn profile.

Use LinkedIn to Get More Email Subscribers

Message your LinkedIn group

If you’re a LinkedIn group owner, you can message your group members in an ‘announcement’. I often use this feature to offer members a free opt in or access to a free educational webinar. Read this post for more lead generation ideas for LinkedIn group owners.

Purchase LinkedIn Ads

LinkedIn advertisements are a great way to get the message out about your products and services, but also about your email list. Tell people what you offer in your email list, and how it can help them and they will be more likely to sign up.
Building your email list using LinkedIn is a great way to get highly targeted individuals and business owners on your email list. Once they are on your email list you’ll be able to market to them in a more direct manner, increasing sales and building relationships while you’re at it.

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About the Author Sarah Santacroce

I’m a LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles. I also work with local companies here in my little country to increase their visibility on this powerful professional platform. And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!

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