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What Sarah stands for:

Getting you more clients (or a job) on LinkedIn

Simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!


You are

A business owner, a director of a business division or an entrepreneur who’s active in the Business to Business sector.

You want

You want to promote your business online in order to grow it. You want to increase your visibility online in order to generate more leads from it. Your clients are other businesses, so you know LinkedIn is THE place for you. You just don’t know how to go about it.

This is how I can help you

It is my mission to get clients to find you online: increase your visibility and brand awareness (Personal Branding), understand & use LinkedIn as a business development tool rather than a Rolodex of contacts and teach you that LinkedIn is just one part of the Online Marketing spectrum. Yes, I’m an independent LinkedIn Trainer & give workshops, coachings & webinars on the topic of LinkedIn. But in addition to that I have in-depth knowledge about many other aspects of Online Marketing (Listbuilding, Content Marketing, Online Sales, other Social Media Platforms, Virtual Events etc) which is appreciated by my clients who are lost when it comes to deciding what to focus on in this online jungle.


Meet Sarah
Sarah Santacroce from Simplicity

On the professional side

Hi, I’m Sarah Santacroce. I’m an independent LinkedIn Specialist & Online Presence Mentor and help you convert your presence online into paying customers. I’m also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. I live and work in beautiful Switzerland and have helped hundreds of clients from all over the world breathe life into their LinkedIn profiles, put together a strategy for their online presence or generated leads for them by using LinkedIn & Social Selling strategies. I also work with local companies here in my little country to increase their visibility or to generate new client leads for them.
My clients like to work with me because I’m structured, focused, result oriented, ‘the real thing’. They use the word ‘authentic’ even if all I’m doing is being myself

And finally it’s no coincidence that my business is called Simplicity: I’m known for my simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude!

Oh, and I have a 2nd business where I’m coaching fellow introverted business owners how to run an online business. You’ll find it over here. Make sure you check out the Introvert Biz Growth Podcast.

On the personal side

I grew up in the German part of Switzerland (Bern) and now live with my family in the French part of Switzerland (Lausanne). Switzerland has 4 official languages !
…I’m married to my soul mate, an Italo-Canadian whom I met while traveling in Spain 20 years ago. We have two boys together, aged 9 and 12. At home we speak English, with my parents I speak Swiss-German, and at the grocery store we speak French.

Back in 2006 we moved to California where my husband got an Expat Assignment. We stayed for 4 years and had a great time! It’s not easy to move a whole family (and house) overseas, but I’m so glad we did. Wonderful experience and a great place to start a business.
So now we’re back in Switzerland since 2010.

Want to learn how to use LinkedIn for your Business?

Become a VIP of my community

Get my monthly newsletter as well as other resources, invitation to webinars & receive my
'Recipe for LinkedIn Success' as well as follow-up tips via e-mail

10 INGREDIENT RECIPE for LINKEDIN SUCCESS

Follow these 10 easy steps to create a LinkedIn strategy that will generate new and better clients for your business

My e-book will help you to:

  • Have Clear Objectives and Goals for Your LinkedIn Use
  • Identify Your Target Audience
  • Define Your Connection Strategy
  • Optimize Your LinkedIn Profile
  • Join and Be Active in Relevant Groups

and that's only 5 of the 10 recipes for success !

Take ACTION now and start converting connections into paying clients on LinkedIn !

Random bits of information about me:

  • My last name is Italian and means “Holy Cross”, don’t worry if you don’t know how to pronounce it, most people don’t
  • I’m not a good skier at all! I prefer the beach to the mountains.
  • I’m a people person, but much better at 1 on 1 than big crowds. Yes, I’m an introvert

Sarah Santacroce from Simplicity


After hours

Once I turn off my computer, I am a mom of two crazy boys, a wife and best friend to a wonderful husband and a very open-minded, alternative-thinking citizen of this world. I live in Switzerland where I was born and raised, but I think way beyond borders. Traveling and discovering other cultures is one of my passions. We have a house in Sicily (Italy) and I’m renting our little place in paradise to people who will take good care of it and use it as a hub to discover the beautiful surrounding towns (Siracusa, Ragusa, Noto & Modica) or enjoy just a lazy week of dolce far niente at one of the most beautiful beaches of Sicily. Go to ‘ChaletSicilia.com‘ to check it out.

Sarah Santacroce from Simplicity

Sarah after hours, in Sicily

If you have any kind of question about me or my work, please don’t hesitate to contact me.