LinkedIn is a professional social network, that’s for sure. And for a while, we’ve heard that it was the perfect B2B (Business to Business) platform – and I was the first to say so. But LinkedIn is not only for B2B! With this article, I’d like to give you a new perspective because I realized that this B2B term sometimes creates false ideas when it comes to using LinkedIn.
Before you get too worried about identity theft, let me assure you that fake LinkedIn profiles are definitely less common than fake Twitter profiles for example. But they do exist which is why I wrote this post.
If you are based in Europe like me, chances are high that you communicate in more than one language. And so do your clients. So what do you do? Do you create two LinkedIn profiles? Or do you squeeze both languages into one profile? And how do you communicate with your network? Answers in this post
We all know that we should be publishing content in order to position ourselves for our expertise. But on which platform do we host it? And what if we don’t have a blog? In this post I explain the pros and cons of Blogging vs Publishing on LinkedIn
More and more I notice that many business owners confuse Social Media with a sales platform, instead of using it for what it really is: a communication platform. This post shares a few reminders about how to sell on Social Media (and how not to).
At the same time as LinkedIn has slowly but surely positioned itself as the go-to resource for professional content, a growing minority of users have also started to use it to publish non-relevant content on the platform. These updates can fill up our homepage newsfeed and make us waste precious time. Read this post on how to hide updates you are not interested in on your LinkedIn Home Page.
Personally I’m not a big fan of local networking events. I prefer to network online (I use LinkedIn for that) and then meet people one-on-one. But I realize that networking is still an important part of the client acquisition for most people, so below are 5 tips to become a better networker.
The average cold calling appointment rate is 0.3%. This means that experienced salespeople and business owners can expect to spend 7.5 hours of cold calling to get ONE qualified appointment!
The sales industry has changed: 57% of a typical purchase decision is made before a customer even talks to a supplier. Customers are tech-savvy, socially empowered and they search online before they buy. As a modern business owner you need to add value to your prospects before the sale – and you do that on social platforms. It’s called Social Selling – Or how to get clients on LinkedIn!