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Why You Need Content for Personal Branding

“Your brand is what people say about you when you are not in the room.” That’s why you need content for Personal Branding. Your content positions you as the expert in your field, tells your story & helps you build your online authority. 

Social Selling ≠ Cold Calling via LinkedIn Messages

Social Selling ≠ Cold Calling via LinkedIn Messages – or Direct Messages on Twitter or Facebook … You can’t just the same old sales tricks and replace the phone calls by other means of spamming your contacts.