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Category Archives for Digital Marketing

Inbound Marketing in 2016: 3 Elements Your Business Needs In Order to Succeed

3 Elements for Successful Inbound Marketing

Inbound Marketing sounds more complicated than it is. Discover which 3 elements you absolutely need to have in place in order to succeed and generate leads for your business in 2016 – the inbound way.

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Follow these 16 Rules of Blog Layout to Create Blog Posts That Get Read

16 Rules of Blog Layout

In last weeks post I boldly stated that ‘In 2016 No One Will Read Your Content…‘ Well, depending on how you present your content, that might actually be true. Learn about 16 rules of blog layout so your amazing content will continue to be read in 2016 and beyond.

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Interview with Joe Pulizzi About the Future of Content & his Book Content Inc.

In this video interview, I chat with Joe Pulizzi about his latest book, Content Inc, his 6-step business-startup process and the future of content in general. Continue reading

Follow These Guidelines to Create Blog Posts that People Will Read

When you make the effort of writing blog posts you obviously want people to read it, otherwise you’re wasting your time! So how can you get more people to read your posts? Follow these guidelines below in order to get more views & readers !Continue reading

How can I run a business if I hate selling?

How can I run a business if I hate selling

As business owners we all have one goal: make a living by selling our products or services. But what if you hate selling or are just not that good at it? My advice is to focus less on ‘selling’ and more on ‘value adding’. Read why below…Continue reading

Are you making these 5 mistakes on your company blog?

Blogging is still new to many entrepreneurs and businesses. The idea of creating content and publishing it via your site is a new concept to many. The biggest mistake I see companies make is to try to sell via their blog. Blogging is about offering value, not selling. Read about 5 major blogging mistakes in this post.Continue reading

The Inbound Marketing 101

In today’s interview I’m chatting with Stephan Burkhardt, from Versio2.com about Inbound Marketing and we addressed the following questions:

  • What is ‘Inbound Marketing’ ?
  • What are the key elements to an ‘Inbound Marketing’ strategy?
  • What’s the ultimate goal: traffic or leads? How do you increase both?
  • What makes a good website today?
  • Explanation about different Online Personas

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SEO Basics for the Non-Geek

‘How do I show up on the 1st page of Google search results?’ I hear it all the time. You need to master Search Engine Optimization (SEO). Here are some SEO basics, explained in plain English for the Non-Geek.Continue reading

Top Social Media Blogs to Read in 2015

Content is King they say. I actually disagree and think that content alone will not be enough anymore in 2015 ! Facebook is a perfect example that content alone is not enough. There’s so much bad content being shared that no one cares anymore. On LinkedIn we see the same thing happening with the LinkedIn Publisher… So in 2015 the quote changes to ‘Valuable & Contextual Content is King’ (tweet this). Since good content is hard to find, I have curated a list of Top Social Media Blogs to read (and share) in 2015!

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Google Adwords – It’s time to End the Myths

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Those famous words were attributed to Jon Wanamaker and he is believed to have said them back in the early 1900’s.

What’s interesting is that his words still apply today. In fact, I’d say it is now worse. I sure that most advertising doesn’t work these days because we are all bombarded every day by so much marketing that we filter out most of the advertising we see.Continue reading

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