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Category Archives for Digital Marketing

Why Social Media Is Not Working For You

Are you that person who’s first question to me is ‘What’s the ROI of Social Media?’ If so, I’m going to start you off with a little slide share by the very wise Gary Vaynerchuk 😉

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Blogging Is A Silly Word For ‘Professional Content Creation’

Just to set the stage: in Switzerland we are still a bit behind on the whole content creation. So when I talk to local clients and make it my mission to convince them that they should blog, I often get a puzzled look and sometimes even a ‘We run a business, we don’t ‘blog’ !”Continue reading

How To Get Started on Google Plus

More and more people ask me about advice on how to get started on Google Plus. Or if they should even be on Google+.Continue reading

Here’s How NOT to Do Content Marketing

Congratulations! Your business has realized that traditional push-marketing, the one where you send mass flyers or do cold calls, is no longer sustainable. Your business needs to be found on the internet, because buyers search online before they buy. As David Meerman Scott said: ‘Nobody cares about your products except you. Create interesting content’.Continue reading

5 Things I Don’t Like About Your Website

Owning and running a website seems quite easy after you get the hang of it.

But there are quite a few things that you are probably forgetting that could be losing you customers by the truck load!

In the following post I will highlight important things you are probably forgetting.

Not only that, but I am going to give you some ideas on how to fix them.

All in all we are going to look at 5 common website mistakes and how to fix them.

Hold on to your hat…Continue reading

7 Ways To Drive Traffic To Your Blog via Social Media

Drive Traffic To Your Blog

In a recent hangout I had the chance to chat shortly with Ryan Hanley from Content Warfare. He had written a blog post with the title ‘Why the Be Everywhere Strategy is Destroying Your Business Online‘. His point in that post was to tell people that they don’t have to be everywhere, and can’t. If they try the ‘every where’ strategy they will most likely spread themselves too thin, get frustrated or miss out the most important element: the social interaction.Continue reading

3 Different Ways to Work Virtually

3 tools to work virtually

Nowadays there are almost no more boundaries to working with people from all over the world. I do it all the time and so can you. If you are a service-based entrepreneur (as most of my readers are) you can very easily coach or mentor people from the other side of the planet. All you need is a good internet connection and one of the free tools I’m describing below:Continue reading

What Is a Content Strategy & What Does It Have To Do With Social Media?

Content is King

Have you heard this before? You know why we say that? Because nowadays people don’t use the yellow pages any more, they use Google or Youtube. And if your company has no content available on these sites, they won’t find you and will therefore go to the competition.Continue reading

What’s the Difference Between a Blog and a Newsletter?

Katrina asked me:

What’s the difference between a blog and a newsletter?

I answered this via my Q&A Thursday Hangout on Google+.Continue reading

A Simple Way To Make Money On Your Site

Should You Pay for a Premium LinkedIn Account as a Job Seeker?

Maybe you have heard my say before that ‘your site is like your home’. We want people to come visit you as often as possible. One way of getting more visitors is by writing regular blog posts. Then, once we ‘lured’ people in, we want them to browse around. There are different ways we can convert them into leads:Continue reading