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Category Archives for Small Business Tips

Pros and Cons of a Big LinkedIn Network

A question I get asked at every LinkedIn training is the one about what connection strategy to adopt: “Who do I accept and who do I refuse? What are the Pros and Cons of a big LinkedIn Network?Continue reading

Blogging vs Publishing on LinkedIn

Blogging vs Publishing on LinkedIn

We all know that we should be publishing content in order to position ourselves for our expertise. But on which platform do we host it? And what if we don’t have a blog? In this post I explain the pros and cons of Blogging vs Publishing on LinkedInContinue reading

Blogging vs Publishing on LinkedIn Explained

We all know that we should be publishing content in order to position ourselves for our expertise. But on which platform do we host it? And what if we don’t have a blog? In this post I explain the pros and cons of Blogging vs Publishing on LinkedInContinue reading

How to Sell on Social Media

How to Sell on Social Media

More and more I notice that many business owners confuse Social Media with a sales platform, instead of using it for what it really is: a communication platform. This post shares a few reminders about how to sell on Social Media (and how not to).

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Hide the Time Wasters on your LinkedIn Home Page

How to Hide the Time Wasters on your LinkedIn Home Page

At the same time as LinkedIn has slowly but surely positioned itself as the go-to resource for professional content, a growing minority of users have also started to use it to publish non-relevant content on the platform. These updates can fill up our homepage newsfeed and make us waste precious time. Read this post on how to hide updates you are not interested in on your LinkedIn Home Page.

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5 Tips to Become a Better Networker (Online and Offline)

5 tips to become a better networker

Personally I’m not a big fan of local networking events. I prefer to network online (I use LinkedIn for that) and then meet people one-on-one. But I realize that networking is still an important part of the client acquisition for most people, so below are 5 tips to become a better networker. Continue reading

Social Selling – Or How to Get Clients on LinkedIn

The sales industry has changed: 57% of a typical purchase decision is made before a customer even talks to a supplier. Customers are tech-savvy, socially empowered and they search online before they buy. The average cold calling appointment rate is 0.3%. This means that experienced salespeople and business owners can expect to spend 7.5 hours of cold calling to get ONE qualified appointment!

As a modern business owner you need to add value to your prospects before the sale – and you do that on social platforms. It’s called Social Selling – Or how to get clients on LinkedIn!

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Guest post: 50 must-have features for small business websites

50_must-have_features for your small business website

Are you aware of what design features your small business website needs to be search engine friendly as well as user-friendly and eye catching? Knowing these top must have features for your website will help you capture your audience and turn them into buyers in the quickest way possible. This infographic will help.Continue reading

Your LinkedIn Profile is as Important as your Website’s About Page

If you are in the service business your LinkedIn Profile is as important as your website’s About Page. It needs to sell you.Continue reading

#1 LinkedIn Myth Debunked (no, LinkedIn is not just for Job Seekers & B2B Businesses)

 

It almost physically hurt me when I found out from the Infusionsoft Small Business Market Research Sales & Marketing Report that only half of small business owners use LinkedIn to get new clients for their business. My hope is that this post will convince some of the other half that they have been misled by some common misconceptions about LinkedIn and have probably also missed to follow LinkedIn’s constant growth (now over 400 Million users).

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