• en

Category Archives for Social Media Marketing

Content ideas for your LinkedIn Company Page

Content ideas for your LinkedIn Company page

It is frightening to see the number of LinkedIn Company Pages that have a good number of subscribers but absolutely don’t have any updates. These people clicked on the ‘Follow’ button but then they haven’t heard from the company ever since. Continue reading

LinkedIn Company Page vs. LinkedIn Personal Profile

Should I use my Personal Profile or my Company Page on LinkedIn? This is a question that comes up a lot in my trainings.Continue reading

LinkedIn is not only for B2B !

LinkedIn is not only for B2B

LinkedIn is a professional social network, that’s for sure. And for a while, we’ve heard that it was the perfect B2B (Business to Business) platform – and I was the first to say so. But LinkedIn is not only for B2B! With this article, I’d like to give you a new perspective because I realized that this B2B term sometimes creates false ideas when it comes to using LinkedIn.Continue reading

Do You Recognize the 3 Warning Signs of a Fake LinkedIn Profile?

Before you get too worried about identity theft, let me assure you that fake LinkedIn profiles are definitely less common than fake Twitter profiles for example. But they do exist which is why I wrote this post.

Continue reading

Can I create a LinkedIn Profile in another language?

LinkedIn Profile in another language?

If you are based in Europe like me, chances are high that you communicate in more than one language. And so do your clients. So what do you do? Do you create two LinkedIn profiles? Or do you squeeze both languages into one profile? And how do you communicate with your network? Answers in this postContinue reading

Pros and Cons of a Big LinkedIn Network

A question I get asked at every LinkedIn training is the one about what connection strategy to adopt: “Who do I accept and who do I refuse? What are the Pros and Cons of a big LinkedIn Network?Continue reading

Blogging vs Publishing on LinkedIn

Blogging vs Publishing on LinkedIn

We all know that we should be publishing content in order to position ourselves for our expertise. But on which platform do we host it? And what if we don’t have a blog? In this post I explain the pros and cons of Blogging vs Publishing on LinkedInContinue reading

Blogging vs Publishing on LinkedIn Explained

We all know that we should be publishing content in order to position ourselves for our expertise. But on which platform do we host it? And what if we don’t have a blog? In this post I explain the pros and cons of Blogging vs Publishing on LinkedInContinue reading

How to Sell on Social Media

How to Sell on Social Media

More and more I notice that many business owners confuse Social Media with a sales platform, instead of using it for what it really is: a communication platform. This post shares a few reminders about how to sell on Social Media (and how not to).

Continue reading

Hide the Time Wasters on your LinkedIn Home Page

How to Hide the Time Wasters on your LinkedIn Home Page

At the same time as LinkedIn has slowly but surely positioned itself as the go-to resource for professional content, a growing minority of users have also started to use it to publish non-relevant content on the platform. These updates can fill up our homepage newsfeed and make us waste precious time. Read this post on how to hide updates you are not interested in on your LinkedIn Home Page.

Continue reading