The sales industry has changed: 57% of a typical purchase decision is made before a customer even talks to a supplier. Customers are tech-savvy, socially empowered and they search online before they buy. The average cold calling appointment rate is 0.3%. This means that experienced salespeople and business owners can expect to spend 7.5 hours of cold calling to get ONE qualified appointment!
As a modern business owner you need to add value to your prospects before the sale – and you do that on social platforms. It’s called Social Selling – Or how to get clients on LinkedIn!
If you are in the service business your LinkedIn Profile is as important as your website’s About Page. It needs to sell you.Continue reading
It almost physically hurt me when I found out from the Infusionsoft Small Business Market Research Sales & Marketing Report that only half of small business owners use LinkedIn to get new clients for their business. My hope is that this post will convince some of the other half that they have been misled by some common misconceptions about LinkedIn and have probably also missed to follow LinkedIn’s constant growth (now over 400 Million users).
Are you leaving money on the table because you’re not using LinkedIn to get clients or you think LinkedIn is just for Job Seekers or B2B type organizations and haven’t realized that LinkedIn has recently passed the cap of 450 Million users. And no, those are NOT all seeking for a job, luckily! Read this post to find out that you just might be wasting your time on FacebookContinue reading
For a long time I was comforted by the sole fact that I had a LinkedIn page. I existed.
My work history was up-to-date, more or less, and I’d had a good few connections with former colleagues and strange recruiters who wouldn’t leave me alone…
But after beginning my own adventure into the world of small business, and hearing stories about being ‘headhunted’ on LinkedIn and how fantastic the platform is for lead generation… I started to question my strategy. It was time I upped my LinkedIn game.Continue reading
Inbound Marketing sounds more complicated than it is. Discover which 3 elements you absolutely need to have in place in order to succeed and generate leads for your business in 2016 – the inbound way.
A new year, new resolutions. LinkedIn keeps growing, now more than 400 Million users and if you haven’t realized that it’s THE tool for the B2B sector, then 2016 will be the year you finally get something out of LinkedIn.
Maybe you have participated in the LinkedIn Challenge in December and have decided to make LinkedIn a priority in 2016. Congratulations! But even if you have missed my signature event, this post will give you 5 ideas for new habits to pick up on LinkedIn in 2016! Continue reading
I’m challenging you to participate and spend 10 minutes on LinkedIn every day, for 15 days. Implement the tips that you will receive via e-mail, share updates, update your profile, grow your network and build relationships.
The objective of the Experience Section of your LinkedIn Profile is to give visitors to your profile information about your past & current positions. Read this post to fine-tune your profile!
LinkedIn is so much more than just an online CV. It’s professional social platform, the number one resource for professional content, a job board, a prospecting heaven and so much more. If you’re an advanced LinkedIn user you might already know my 5 tips below, but for most average users I’m hoping to create some aha moments.